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The Story Behind The Launch
One of the season's most mysterious viral phenomenons — a video depicting what appears to be a UFO hovering over Es Vedrà in Ibiza — has been revealed as a bold activation by creative visionary Yann Pissenem, Owner, Founder, and CEO of The Night League. The stunt served as the official introduction of [UNVRS] (pronounced “Universe”).
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The UFO sighting video quickly went viral, amassing over 52 million views and shared 285,000 times. This caught the attention of global icon and Men In Black star, Will Smith. Smith, intrigued by the footage, uncovered the true origin of the "UFO," tracing its path back to the rooftop of the new venue, [UNVRS].
“This campaign has truly been out of this world"
"Revealing the name with a viral sensation is just the beginning. Seeing so many media outlets, celebrities, and influencers engage with the story has been incredible and having the possibility to reveal the brand with such an iconic actor like Will Smith was a dream come true. Now that the truth is out there, we can’t wait to welcome everyone to our new universe in 2025” - Yann Pissenem