VICIO Launch World’s First Burger Club at [UNVRS]

Spain’s leading smash burger brand, VICIO, lands in Ibiza with a world-exclusive activation at [UNVRS]. This unprecedented collaboration takes the clubbing experience to a new dimension, mixing the most iconic flavour of the moment with the most powerful electronic music on the planet.

Launching with a message that embodies VICIO’s tongue-in-cheek personality, a striking billboard was spotted in Ibiza emblazoned with the message: “Finally, a legal VICIO on the island”.

The billboard was accompanied by an eye-catching online video campaign. The video, a direct homage to Men in Black, features two secret agents entrusted with protecting a mysterious treasure, a silver box containing VICIO’s new concept, fried chicken with caviar. Finally, the product is sealed in with a warning: "Not for you. Not for us either. Just for [UNVRS]."

The warning is no exaggeration, as VICIO’s new offering will be available exclusively at the [UNVRS] Burger Club, making our venue the only place on the planet you can indulge in their fried chicken tenders with caviar.

The new concept consists of marinated, breaded, and fried chicken strips topped with double 00 caviar and finely chopped chives. An explosive fusion of crunch and delicacy, crafted for those who crave bold and sophisticated flavours.

Everything is served in limited-edition packaging: a silver, space-inspired box with separate compartments for the chicken fingers and the caviar container. A striking, exclusive, almost collectible, design.

The VICIO Burger Club is one of the many exciting spaces waiting for you to explore at [UNVRS].