[UNVRS] AND ELROW LAUNCH THE WOW FACTORY

System Alert: A new Saturday night destination has been initiated. [UNVRS] has joined forces with the acclaimed elrow crew to launch The Wow Factory. This new residency will run every Saturday at [UNVRS] from 7th June – 4th October 2025.

This collaboration will introduce a completely new dimension for elrow events, taking the production from a stage-centred experience inspired by theatre, to a dynamic environment where every corner of the club becomes part of the narrative. Guests will journey into the stars and beyond across four rotating themes that push the boundaries of what’s possible in live entertainment. 

The groundbreaking production merges elrow’s iconic, high-energy performances with the revolutionary scale and next-generation technology of [UNVRS], delivering supercharged, redesigned versions of ‘Hallucinarium’, ‘Kaos Garden’, ‘Sambowdromo’ and ‘Nowmads’.

The announcement was made with the premiere of a cinematic piece created by the creative studio Codea, shown at the Phenomena Experience cinema in Barcelona to an audience of over 500 guests, including key figures from the music, art, film, and media.

"The story of elrow is truly unique and long-standing. The Arnau family has been a reference in the entertainment world for over three generations now, and together, I am confident that we will write a new chapter for the books.  [UNVRS] and elrow joining forces will provide the most creative and innovative productions ever seen in a nightclub environment. There is no doubt that the results will blow clubbers away next summer." - Yann Pissenem, founder, owner and CEO of The Night League and Ushuaïa Entertainment

Juan Arnau Jr, CEO of elrow adds: “At the end of last season, we had reached the limit of what we could do creatively on the island. This new concept allows us to integrate cutting-edge technology into our themes, from aerial acrobat engines to animatronic characters, creating dream worlds that blur the line between the physical and the digital, allowing us to take our shows to a level never before possible”.

This residency announcement marks the launch of [UNVRS]’s 2025 programming, providing a glimpse into the next evolution of nightlife. 

Tickets and VIP bookings are now live. Don’t miss your chance to join this interstellar odyssey.