Article
ELROW 2.0 IS BORN: AN ODYSSEY OF MUSIC, ART AND FANTASY TAKES OFF AT [UNVRS]
This Saturday, elrow officially kicked off its 2025 season residency at Ibiza’s revolutionary new venue [UNVRS] with a sold-out opening night that made it clear: the rules of the game have changed. Set within the dreamlike universe of Nowmads: New World, the Opening Party plunged thousands of attendees into a multiversal journey where music, technology and fantasy collided in a stunning burst of creativity. elrow 2.0 wasn’t just a party—it was a natural evolution: a new language of celebration. A place where chaos, imagination and the multiverse merge with cutting-edge technology to create a show where reality outshines fiction.
From the very first beat and the moment the doors opened, the venue transformed into a parallel universe.
Under the visual spell of Nowmads: New World, every corner of the club came alive with monumental sculptures, nonstop performers, and an explosion of color and detail that blurred the boundaries between reality and imagination.
The Nowmads: New World production, created exclusively by elrow’s in-house artistic team, turned the space into a visionary and sensory odyssey.
Over six months of work, a creative team of fifteen art directors from thirteen different countries, more than 200 handmade costumes, and over 100 performers brought this vibrant and surreal world to life.360º immersive visuals, massive moving wheels, unexpected emerging structures, acrobats descending from above and futuristic creatures gave shape to a living, ever-evolving ecosystem. The audience wasn’t just watching—they became part of a collective choreography that fused the real and the dreamlike.
On the decks, Bastian Bux, Franky Rizardo, Kölsch and Ilario Alicante delivered a sonic narrative as vibrant as it was explosive. Bastian Bux opened the night with a set full of tension and groove that lit up the club from the very first drop. Rizardo and Kölsch kept the energy high with deep, characterful selections and moments that shook the room. Ilario Alicante closed with a truly epic performance—a musical journey that turned the final stretch of the night into a collective eruption of energy and connection. A finale worthy of the universe unfolding inside [UNVRS].
Nowmads: New World is already emerging as one of the standout revelations of the Ibiza summer: a constantly shifting scenography that intertwines cultures, eras and imaginary worlds. elrow at [UNVRS] collapses time and space into a visual, tribal and digital voyage.
“It’s been the perfect stage to introduce elrow 2.0. Its cutting-edge infrastructure has allowed us to unlock ideas and concepts we’ve been dreaming of for years.” - Juan Arnau, CEO and co-founder of elrow
With this monumental launch, elrow embarks on a residency running until 4 October: 18 consecutive Saturdays of music, creativity, and the brand’s signature ‘organised chaos’. Each event will feature a different theme, curated by internationally renowned visual artists such as Hallucinarium by Alex and Allyson Grey, Neo Kaos Garden by Okuda San Miguel, and a fourth, unreleased concept to be revealed in the coming weeks.